The lapel pin has become standard attire for politicians looking to appear more patriotic and in touch with the common American. US flag lapel pins and yellow ribbon "support our troops" pins have become ubiquitous fashion in politics and among many media conscious business people. But the uses for and symbolism of lapel pins go far beyond the TV camera and electoral voters.

Today American flags, yellow and pink ribbons and even pirate themes are mass- produced by the millions to satisfy a growing demand for common themed lapel pins in which people can show support and solidarity with a cause. But custom lapel pin making is becoming more popular in the business world for marketing, advertising, achieving brand awareness and a host of other purposes.

Subtle, simple and dignified the lapel pin is a great way to send a message without being loud or over-stated. Most lapel pins are gold metal lacquered clutch pins that are small enough to not clash with a solid colored suit lapel yet still be noticed and remembered. Because of this unique form of advertising many corporations and companies are using the lapel pin to develop corporate identity, promote particular product branding and use as promotional items and giveaways at meetings, conventions, trade shows and seminars. Unlike a silly hat, cheap plastic gimmick or annoying noise maker the lapel pin can be worn by the conservative business man and the outspoken company cheerleader.

Subtle, simple and dignified the lapel pin is a great way to send a message without being loud or over-stated. Most lapel pins are gold metal lacquered clutch pins that are small enough to not clash with a solid colored suit lapel yet still be noticed and remembered. Because of this unique form of advertising many corporations and companies are using the lapel pin to develop corporate identity, promote particular product branding and use as promotional items and giveaways at meetings, conventions, trade shows and seminars. Unlike a silly hat, cheap plastic gimmick or annoying noise maker the lapel pin can be worn by the conservative business man and the outspoken company cheerleader.

In addition to marketing the capitalism needs of business lapel pins are also used by a wide number of non-profit organizations and social services since the lapel pin and image displayed achieves an emotional connection with the person wearing it and the person viewing it, builds goodwill among people united for a single cause and serves as a call to action for fundraising efforts. Celebrities and high-profile people in many industries often show their support for breast cancer, AIDS research and a number of other causes by wearing pink ribbon lapels, red ribbon lapels and other color lapel pins in a show of solidarity.

If you work in marketing or advertising and need a cost effective, subtle yet powerful way to spread your message look into custom made lapel pins to strike that emotional chord that will get people involved in your cause or product.